Before the hurls of insults are thrown, I’d like to point out I know this is not going to be a popular opinion. But at least hear me out first.
This past week was filled with huge speculation around when a certain retailer’s festive advert would be released, with the nation practically going into a meltdown when it finally graced our screens.
It’s the same each time a new Christmas commercial appears. We are forced to hear how much of a ‘tear-jerker’ it is or how ‘magical’ it made people feel.
Since when did people actually look forward to watching adverts?
Adverts are often the top of the public’s pet hates, with many spending the majority of the year avoiding them on the TV or clicking off them online.
Homeowners spend so much money on broadband packages allowing them to record programmes and subsequently fast forward through ad breaks.
But add any mention of Christmas and viewers suddenly count down the days until they can see one.
It is as though people have become so obsessed with wanting to feel all ‘warm and fuzzy’ inside, they feel a Christmas advert is going to help achieve this when, actually they are always disappointing.
Christmas adverts 2017
Don’t get me wrong, over the years there have been some good Christmas adverts – but these are the ones which had a strong narrative, not just because they included some tinsel and fairy lights.
Nowadays there are too many hidden meanings, with retailers trying to get customers believing they really do care about wider issues other than making money off those sucked into the whole Christmas frenzy (although Christmas being commercially over rated is a separate issue altogether).
Let’s take a look at this year’s John Lewis advert.
I’m reluctant to use the word Christmas when describing it, because apart from the tree in the background, I’m struggling to see how it relates to the festive holiday at all.
On the whole, the advert left Scousers feeling flat.
On Facebook Alan Gadd said: “Quite nice advert but not sure what the aim of the story is…”
Ruth Lundstrom said: “Thought it was a bit of a let down, not as good as previous adverts! And all that money???”
Which of the 2017 Christmas adverts is your favourite?
It’s not just the under whelming narratives of them either, but how the majority are followed by a range of ridiculously expensive products some parents feel pressured to buy.
Surprise surprise, John Lewis now has an entire range inspired by the advert, including Moz the Monster toy for £20, pyjamas and £129 speakers.
The department store’s 2011 ad titled ‘The Long Wait’ and 2013’s ‘Bear and the Hare’ were the retailer’s best as they told a story.
And, more importantly didn’t leave many parents dreading the price of the toy associated with it.
Marks and Spencer also released its Paddington Bear toy after its advert aired.
While priced at £12, it isn’t the most expensive kids will ask for, but it is now sold out, meaning parents are now faced with disappointing any little ones who ask for a bear of their own.
It seems the more hype which is heaped around Christmas adverts, the more under whelming they become..
But the majority of viewers now seem to rely on them to kickstart the festivities so much, they are ignoring the fact that the standard of them is slipping.
(And yes, I wrote this having already saw both Debenhams and Boots’ ads – and no I don’t think they are that great either).
At the end of the day, an advert is an advert, and who really likes one of them?