She rose to fame for posting bikini-clad photographs of herself from idyllic locations around the world.
And now, Australian blogger Natasha Oakley has opened up about her lucrative career after attracting nearly two million followers on Instagram.
Appearing on 60 Minutes – to be aired on Sunday night – the 27-year-old was questioned about her earnings as a social media influencer.
‘Can I ask how much you make out of Instagram?’ reporter Peter Stefanovic asked the glamorous blonde.
Clearly dodging the question, a cheeky Tash skirted around the topic by asking: ‘Can I ask how much you make?’
Stefanovic simply replied: ‘No’, prompting the bikini-clad star to laugh.
The Channel Nine program shared a snippet of the interview with Tash where she revealed she doesn’t like to call herself a ‘model’ but ‘essentially I am’.
‘It’s not every day that you have the ability to influence millions of people,’ she said.
And while it’s unclear how much she rakes in through her social media channels, it was revealed on 60 Minutes that a single image on Instagram could cost anywhere between $20,000 to $30,000.
Her television appearance comes just days after she revealed her life is not nearly as breezy as her Instagram account might suggest.
Speaking to news.com.au, Natasha said from the moment she wakes up, at 7.30am, she hits the ground running with work on her multiple business ventures.
She’s the co-founder of the A Bikini A Day blog, swimwear label Monday Swimwear and now, ‘athleisure’ brand Monday Active with her friend Devin Brugman.
So it’s no surprise Tash’s days revolve around ongoing business planning and developing.
With her incredible figure a trademark of her brand, Tash understandably pays a great deal of attention to her workout routine and diet.
After waking up, filing through emails and having a coffee, the stunning blonde sets always sets aside time for exercise.
She completes a program by her boyfriend, Gilles Souteyrand, and says having access to gyms in hotels made it ‘easier than people think’ to get a regular workout in.
At 9am, she says she’ll eat either a smoothie or a ‘breakfast salad’ before getting ready to ‘shoot some content’ for her online platforms.
The rest of her morning is consumed by taking care of business.
‘Outside of my personal Instagram, I have my own personal blog, ongoing partnerships and collaborations, A Bikini A Day, and Devin and I’s brands Monday Swimwear and Monday Active,’ she says.
‘For Monday Swimwear and Monday Active I run the social media, liaise with my team in our offices day and night, work on design and future collections, moderate samples, co-ordinate production and day to day operations and logistics, plan campaigns and content shoots, manage gifting, budgets. The list goes on and on. That company alone is a full time job.’
From midday until 2pm Tash says she’s ‘usually in meetings’ and then she’ll ‘grab a salad or sushi’ for lunch.
In the afternoon the busy blonde will typically indulge in some sunshine and work from her laptop outside.
‘you can’t just switch off after a shift and forget about what still needs to be done. I’m constantly brainstorming new ideas and new concepts for our brand and I love every second of it.’
Tash will then eat a dinner of ‘fish and vegetables or salad’; sometimes substituted with ramen or Thai, before running a bubble bath and listening to some music.
It’s always lights out before 10pm, with Tash placing high importance on getting at least eight hours of sleep every night.