Call for council to ban ‘degrading’ Domino’s ‘human billboards’

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A call has been made to Liverpool City Council to ban the use of so-called “human billboards” – which are being used to advertise Domino’s Pizza shops in the city.

An ECHO reader has called on the authority to follow in the footsteps of Nottingham Council and take action against what she called a “degrading” and “exploitative” advertising method.

But Domino’s said it believes its method of street promotion is “fun and effective”.

“Wobble boarders” – which are large advertising hoardings hung on people who stand on street corners – are no longer used in Nottingham after the local council there complained that they were dangerous and degrading.

A 'wobble boarder' advertising Domino's Pizza

The authority threatened to take legal action against Domino’s Pizza if it continued – and the company backed down and removed them.

But “wobble boarders” are still in use in other cities – including in Liverpool – and there are calls here for the council to take action.

ECHO reader Sue Preston is one of those calling for the advertising technique to be stopped in the city.

She said she has seen “wobble boarders” in use in recent weeks in the Belle Vale area.

She added: “I have noticed two Domino’s staff members wearing placards with Domino’s offers emblazoned on them, standing all day from 7.30am until after 4pm.

“The staff look miserable and I feel this is a very degrading and a potentially exploitative job. Even my eight-year-old son comments on how sad they appear and whether they can use the toilet anywhere.

“I know this kind of work has been banned by Nottingham Council for its degrading nature.”

The ECHO contacted Domino’s to find out its stance on the “wobble boarders”

Joshua Speers, a spokesman for Domino’s, said: “Whilst street promotion may strike some as an unusual marketing activity, we find it a fun and effective way to relay advertising messages to our customers.

“We use experienced external contractors and provide clear guidance to ensure the well-being of each individual, including regular refreshments and breaks throughout the day.”

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