Millennials are willing to adjust where they live, who they date and what tattoo they get all it the name of a beloved pet, according to a new survey from Trupanion, the Seattle-based provider of medical insurance for cats and dogs.
The first annual TruPoll, released Tuesday, surveyed 1,250 pet owners across the U.S. and Canada to better understand how pets influence our activities and purchasing behaviors. Some of the data reveals significant differences in how much focus respondents put into the relationships with their pets based on the age, gender and income bracket of the pet owner.
A Trupanion news release focused on millennials in particular:
“The aim of this study was to take a comprehensive look at how pet owners express their relationship with their cats and dogs,” Margi Tooth, chief marketing officer at Trupanion, said in a statement. “Our research shows that pet owners today are placing an extra emphasis on the comfort, health, and well-being of their cats and dogs. While we may express our relationships with our pets differently, the data is clear that we consider them part of the family now more than ever.”
Trupanion was founded in 2000 and last year moved its headquarters — along with more than 450 employees and more than 200 pets — to the Georgetown neighborhood of Seattle.